Job Description

As Manager of Marketing Communications, you’ll be a key marketing leader responsible for developing, managing, and executing exceptional and effective marketing campaigns and internal/external communication initiatives. You’ll lead junior marketing communications team members, work closely with internal marketing partners, and manage external vendor relationships to deliver insightful and compelling content that successfully promotes PatientIQ’s products, services, and brand. You will be responsible for cultivating brand alignment across key internal and external audiences. You’ll work cross-functionally to support internal stakeholders and be responsible for ensuring marketing communications achieve identified business goals, such as lead generation and client retention. You will report to the Vice President of Marketing.

ROLE RESPONSIBILITIES

• Direct the development and tactical implementation of strategic marketing and communications plans, including content campaigns, events, digital marketing, and public relations
• Oversee the creation and execution of all content, including eBooks, whitepapers, infographics, email campaigns, videos, award and event submissions, press releases, bylines, blog posts, and social media posts
• Serve as editor-in-chief to ensure accuracy of publications and support brand alignment
• Align communications and campaigns with defined user/buyer personas and value propositions
• Guide the day-to-day marketing activities, ensuring objectives are implemented
• Oversee junior marketing communications team members and manage external vendor relationships
• Conduct consistent analysis of internal and external marketing communications opportunities and needs
• Work closely with the company’s internal stakeholders enabling them to exceed objectives by providing appropriate tools, materials, and presentations
• Synthesize feedback from internal stakeholders into actionable work to be executed on by the marketing team

Requirements