Job Description

Email Marketing and Optimization:

• Support the entire email process and workflow, including planning, ideating, building, and testing emails. This includes obtaining timely approvals on content from leadership, acquiring/creating assets, and writing/proofing copy.
• Collaborate with the CRM & Email Marketing Manager and internal teams to build and optimize email campaigns using Salesforce Marketing Cloud.
• Manage and maintain the email campaign calendar, ensuring the timely and accurate deployment of campaigns.
• Develop new email templates and creative designs, in collaboration with design and content teams, while implementing advanced testing strategies (subject lines, timing, creative elements, frequency, etc.).
• Proactively resolve workflow problems to keep projects on schedule, escalating higher-level conflicts to management when necessary.
• Ensure all email campaigns adhere to HIPAA, CAN-SPAM, CPCC, GDPR, and other relevant compliance regulations.

Analytic Reporting:

• Support the CRM & Email Marketing Manager by providing detailed analysis of email campaign performance, identifying trends, and recommending actionable improvements to enhance campaign effectiveness.
• Work closely with cross-functional teams to identify conversion roadblocks and opportunities for improvement in the customer journey.
• Use data-driven insights to continuously test, measure, and optimize the email marketing program, contributing to regular reports and presentations for stakeholders.

Must-Have:

• 1-2 years of Salesforce Marketing Cloud experience or 3-5 years of experience working within similar email and marketing automation systems.
• 1-2 years of experience in a marketing role with an emphasis on email production and design.
• Comprehensive knowledge of HTML/CSS for email with experience in coding best practices and optimization across various email clients.
• Expertise in email best practices, including copywriting, design approaches, segmentation, personalization, and deliverability.
• Experience with email governance and best practices for email performance optimization.
• Familiarity with email compliance regulations, including HIPAA, CAN-SPAM, CPCC, and GDPR, and experience managing opt-in rules and preference centers.
• Strong analytical skills with experience in A/B testing and holdout test methodologies; ability to draw actionable insights from data and act accordingly.
• Entrepreneurial mindset with the ability to build and refine channel strategy and operations, along with an openness to continuous learning and testing.
• Excellent written and verbal communication skills, with the ability to collaborate with diverse teams and stakeholders.
• Results-driven, with strong organizational skills and the ability to manage multiple tasks in a fast-paced environment.
• Strong capability with Microsoft Office Suite and collaborative tools.

Nice-to-Have:

• Salesforce Marketing Cloud Email Specialist Credential or other Salesforce certifications (e.g., Salesforce Marketing Cloud Consultant).
• Experience with Datorama and Google Analytics (or other analytics platforms such as Adobe Analytics).
• Working knowledge of SQL and AMPscript for advanced personalization and dynamic content.
• Experience in the healthcare or retail industry.
• Familiarity with cross-channel marketing, including SMS and direct mail campaigns.