Job Description

We’re looking for a dynamic Customer Marketing Manager to scale our customer marketing program across digital, community, brand, and lifecycle channels. This person will play a crucial role in engaging and delighting our customers, transforming them into passionate advocates of the Webflow brand.

Working closely with the Head of Customer Marketing, you will become a resident expert on our customers–collaborating closely with our go-to-market teams to help accelerate pipeline, producing compelling customer stories, growing Webflow’s presence on third party review sites, and launching meaningful customer-first programs that drive business impact.

About the role:

• Location: Remote-first (United States)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We’ve structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States  (all figures cited below in USD and pertain to workers in the United States)
    • Zone A: [$134,100 – $182,400]
    • Zone B: [$126,000 – $171,400]
    • Zone C: [$118,000 – $160,450]

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Director, Brand Marketing

As a Customer Marketing Manager, you’ll …

• Build and maintain relationships with our most strategic customers, acting as their internal champion and advocating for their success
• Work closely with customer success, sales, product marketing and comms teams to identify and craft stories to support our go-to-market initiatives
• Produce rich customer stories across all formats, channels and full-funnel activities including blogs, case studies, videos, webinars, speaking opportunities, etc.
• Create playbooks and repeatable processes for how we include customer stories in our company’s most pivotal initiatives including product launches, events, and brand campaigns, ensuring the customer voice is represented throughout
• Scale our sales reference program by managing the full end-to-end lifecycle from request to customer outreach and measurement, and operationalize how we grow our reference pool over time
• Collaborate with the marketing events team to source a pipeline of customer speakers for local and regional events; support with speaker selection, prep, and ensure a positive customer experience throughout the engagement
• Spearhead creative programs for how we recognize and celebrate our customers at scale through our Webflow Awards program, gifting, and more
• Own relationships with third-party review platforms such as G2, develop review campaigns, and create quarterly G2 content including blogs and social media posts
• Identify opportunities to continuously optimize and scale customer engagement and advocacy efforts

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we’ll help you incorporate them into your role.

About you:

Requirements:

• Bachelor’s degree is required
• 4+ years of relevant marketing experience with at least 3+ years of customer marketing in the B2B enterprise space\

You’ll thrive as a  Customer Marketing Manager if you:

• Great customer and executive stakeholder communications skills
• Creative and inventive problem solver with extreme attention to detail
• Thrive in a fast-paced environment juggling multiple projects at once
• Proven ability to work cross-functionally, particularly with Sales, Customer Success, Marketing, Product and creative teams
• A customer-first approach with a passion for storytelling and relationship building
• Enjoy and have a track record of success in a dynamic, sometimes ambiguous environment

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits & wellness

• Equity ownership (RSUs) in a growing, privately-owned company.
• 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (full-time employees working 30+ hours per week), as well as Health Savings Account/Health Reimbursement Account, dependent care Flexible Spending Account (US only), dependent on insurance plan selection where applicable in the respective country of employment; Employees may also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave (where local requirements are more generous employees receive the greater benefit); Employees also have access to family planning care and reimbursement
• Flexible PTO with a mandatory annual minimum of 10 days paid time off for all locations (where local requirements are more generous employees receive the greater benefit), and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support health and wellness, smart work, and professional growth
• Professional career coaching, internal learning & development programs
• 401k plan and pension schemes (in countries where statutorily required) financial wellness benefits, like CPA or financial advisor coverage
• Discounted Pet Insurance offering (US only)
• Commuter benefits for in-office employees

Be you, with us

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you’ll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.